Web2Lead is one of the simplest applications to build in Clicktools, but also one of the most flexible and useful. This document outlines some approaches when using Web2Lead forms in Clicktools.
The basic activity flow goes like this:
- Prospect clicks on ad/banner, visits your website, etc.
- Clicktools form is presented.
- Clicktools creates lead in CRM (and potentially much more).
- Lead is scored and passed to Sales for action or to Marketing to nurture