Access to our Responsive Survey UI beta is now available! This release will introduce you to our new engaging and device responsive question types. The new functionality will help you create surveys that are more visually appealing and easier to respond to. For more information, please review the release notes here.
About Samantha Lang
Samantha Lang is Marketing Communications Manager for Clicktools, A CallidusCloud company. Since joining the company in 2012, she has rallied around the brand promise to help companies transform feedback into action to drive improvements. Samantha has contributed to B2B software marketing teams for more than 15 years, specializing in messaging, branding, content creation, and social media. She holds a BA in English from Fordham University and an MFA in Creative Writing from American University.
In the customer experience world, there is no shortage of acronyms representing various survey methodologies — CSAT, NPS, CES, CXi, etc. — as well as plenty of claims and counter-claims about which one is the best. Figuring out which method is right for your business is not an easy question to answer, but here’s some […]
Are customers at the center of your CX strategy? That may sound like an obvious question with a resounding “yes, of course” for an answer. But it’s not as obvious as you may think because many companies simply aren’t structured to support a full circle CX strategy. There’s a renewed emphasis on CX and it’s […]
We are happy to announce the immediate availability of the Clicktools API (beta). With the proliferation of application programming interface (API) technology, it’s now possible to enable communication between disparate applications. Doing so increases their value by creating platforms or ecosystems. In fact, the term “API Economy” emerged to describe how APIs can positively affect an […]
We’ve reached the end of the first week of 2017, which means it’s time to look into my magic ball and see the future. What does this year have in store in the world of feedback, customer service, and customer experience? What trends will emerge to become the buzz of marketing campaigns, the talk tracks […]
With the proliferation of application programming interface (API) technology, it’s now possible to enable communication between disparate applications. Doing so increases their value by creating platforms or ecosystems. In fact, the term “API Economy” emerged to describe how APIs can positively affect an organization’s profitability. Gartner defines the API Economy as “…a set of business models […]
CLICKTOOLS WEBINAR | With Guest Speaker, Daniel Newman People First: 4 Trends Driving Digital Transformation Success Digital Transformation is one of the hottest topics in business today. With technology changing at a breakneck pace, businesses are under pressure to keep up. However, the technology is only part of the challenge. Keeping your employees, customers, and […]
It’s that time of year when we reflect on the things for which we’re most thankful. At Clicktools, there’s a long list of things to celebrate — awesome customers, a fantastic team, cool technology — but for now, let’s start with our gratitude for the feedback we receive from our customers. Whether wholly positive or constructively […]
One week after a grueling American presidential election, one thing is for sure: change is constant. For good or for bad, and regardless of our various view points, one common truth persists: the winds of change never stop blowing. This holds true for everything in life — and in business. Clinging onto a “same old, […]
Customer journey mapping has been around for a long time; (Wikipedia says 1999). As a practice, it’s not widely disputed as an effective way to understand how customers and prospects interact with a company’s various channels and communication points, and even to pinpoint what they were doing before they got to you. Most CX professionals […]